| Testimonials |
Here's What Our Clients Say...
I've known Ron Perrella for over thirty years. He has been one of the
most effective Direct Response Advertising Executives of all I have
been in contact with. He makes your objectives his and always has
fulfilled and exceeded the promise.
Al Dyon, CMO, DMRA, Chicago, IL
Ron is an authority of Direct Marketing. Clients trust him and
recommend his firm. Ron is also the best Networker I have ever met.
David King, Director of Relationship Marketing, Harrah's
Entertainment
Ron is a true Direct Response Marketing Professional that has keen
insights to how to sell products through this channel. He is
responsive to his clients, does great work and is always available
when needed. I also worked with Ron when he sat on the board of
my start-up Internet company. His feedback there was not only
valuable but caused some strategic changes that were highly
successful. I highly recommend Ron and would hire him again in an
instant.
Shana Duthie
Ron is a consummate marketing professional with excellent strategic
and analytical skills. He's decisive, creative and a strong
conceptualizer. I'd put any project in his hands knowing he will give it
his best...and that is outstanding.
Susan Christensen, Previous Owner; Consultant to Company, Direct
Impact, Inc.
Ron is a walking encyclopedia on direct marketing. He is the most
creative and talented DM professional that I have met in my career. I
have asked Ron for advice on many issues that I have faced. And
invariably, Ron’s advice was the correct approach to the problem. In
addition to being an astute marketing professional, Ron is a
pleasure to work with. He is warm, friendly and caring. I really enjoy
Ron both as a great business person and as a generous, helpful
person.
Charlene Stenger, Sr. Mgr. Customer Insights & CRM and Sr.
Channel Marketing Manager, Magellan Navigation, Inc.
Ron is a thought leader in direct response and in all areas of direct
marketing. He is a strategic thinker and visionary leader who is
looked to as an expert in our industry. In speaking with Ron's long-
term clients, they consistently praise his attention to detail, his
creative thought process, and unique ability to make each of their
campaigns a success. I highly recommend Ron to anyone who is
trying to effectively differentiate themselves and create a more
successful direct marketing strategy.
Nancy Arter, Co-Owner and Principal, RRW Consulting
I’ve known Ron for approximately 10 years through our local Direct
Marketing Association organization. He is an essential member and
advisor of our group and his enthusiasm, professionalism and broad
knowledge of marketing make him are an invaluable asset to our
membership.
Hugh Chewning, President, Chewning Direct Marketing
Ron is a veritable walking "how to" in direct marketing. I learned so
much from him over the years we worked together & in fact, am still
learning from him! Watch out - if you work with him you may have
more business than you can handle!
Randye Spina, VP Mktg & New Product Dvlpmt, Credentials Services
I've known Ron for many years. He has an in-depth knowledge of
Direct Marketing and serves his clients well. He has an extensive
industry network, works hard and contributes much to the industry
he loves. He was instrumental in getting the very first Direct
Marketing course added to the curriculum at Roosevelt University in
Chicago. His knowledge and network can help you, too!
Kris Snyder
Ron is a consummate professional who is dedicated to his work
product and splendid management style are ever present. I have
personally relied on his guidance and counsel with outstanding
results. He is the quintessential volunteer who balances his time
between successful Business Client work and numerous non-profit
volunteer projects that depend on his professional skill and
excellence. It is my pleasure and honor to work with Ron on
numerous projects in different aspects of life. I welcome the
opportunity to work with him anywhere and anytime.
Carl David, Manager Program Management Office, Tapestry
Solutions Inc.
I would not hesitate to recommend Ron Perrella. His depth of
knowledge in the marketing world is phenomenal and his integrity
unparalleled.
Maureen Murphy
Ron is an experienced, veteran direct marketer. He knows the
industry, has a vast network and is a great guy to work with! If you're
seeking a results-oriented partner who truly knows the business,
Ron is an excellent choice.
Suzanne Obermire, Owner, RRW Consulting
I've served on the Southern California DMA Board of Directors with
Ron for the past five years. His knowledge of Direct Marketing is
truly exceptional and his "give-back" to the Direct Marketing
community is even more exceptional. I would never hesitate to
recommend Ron as a great resource to anyone looking for
assistance with their Direct Marketing program!
John Fasano, Senior Account Executive, Interprint
Ron is a direct marketing, direct response, professional. Well
connected in the DM industry, provides programs that produce
maximum ROI, and most importantly, very dependable.
Shayne Walters, President, Walters Media Group, Inc.
It has been my genuine pleasure to know and collaborate with Ron
for over 25 years. On the numerous occasions we've worked
together I've always admired his leadership, intelligence and deep
personal commitment to the aims of the assignment. On a more
personal level, I've enjoyed his wit and marveled at both his
gregariousness and his generosity.
Don Orsino, Co-Owner, Money Mailer of Newport-Mesa
I've used Ron for multiple projects - everything from creating new
package inserts to fulfillment kits. Ron's expertise and
professionalism allowed me to concentrate on other projects
knowing that what would be presented in the first round would only
need minor changes before I could release to print. If I needed a
"rush" job, Ron and his team always came through with the same
high-quality results and eye-appealing creatives. I recommend Ron
Perrella without reservation to anyone who is looking for creative
help or assistance on any Direct Response campaign. Simply stated
- he's one of the best!
Ellen Strebar
I've worked with Ron many times during my advertising and
marketing career. He is a consummate professional. He does what
he says he will do, when he says he will do it. The assignment is
always delivered on time and done right. Ron has a deep subject
matter expertise in the areas of consumer research, direct response
marketing and production. I would never hesitate to recommend Ron
because of his deep knowledge, ongoing ideas and past track
record of results. He is also fun to work with.
Ken Zarzynski
Ron is a top-notch direct marketing professional who has the rare
ability of being able to take his thoughtful analytical skills, and see
them through to actionable programs that integrate creative
applications best-suited to the mission statement at hand. He is one
of the best DM pro's I have ever had the good fortune of working
with in my 35+ years of direct marketing.
Ken Bieschke
Ron is extremely creative and possesses the greatest degree of
integrity.
Shelly Soble, Owner, Creative Benefits, Inc.
I've known Ron over ten years. Ron has the "Gardener’s Touch." He
knows how to help grow a business and more important - it's most
valuable resources; employees and clients. If you are lucky as I
have been to work with him; listen closely, carefully and take copious
notes. My clients and I have benefited from his wise and generous
advice!
Roy Porter, Activities Director, Porter Direct Marketing, Inc.
Ron is a true visionary. He sees possibilities others don't and has
the skills and commitment to get the job done. Ron is a great asset
for any team.
Robert Ming
Ron is one of the most upstanding and outstanding people that I
know. When Ron is given something to do you don't have to worry, it
will be taken care of. It's no wonder that he was Citizen of the Year
for Laguna Niguel. I have worked with Ron at Rotary, the Chamber
of Commerce and the Laguna Niguel Military Support Committee; he
never ceases to amaze me on what he can accomplish. I like having
Ron on my team!
David Weiss, Owner, David Weiss Designs
Endorsing Ron Perrella is like endorsing Joe DiMaggio: he really
doesn’t need my recommendation, but it honors me to do it. I’ve
known Ron from near and far for a couple of decades. By the time I
got to know him well, he was an established industry leader.
Officially, Ron was honored as our association’s man of the year.
And for good reason. But unofficially, he’s been far more important
as a leader, mentor, teacher, trainer, and practitioner. A multi-
faceted expert who brings great enthusiasm to marketing
challenges. Of course, he’s been there and done that for about
everything. But more than technical expertise (of which there is a
lot), it’s the perspective, the integrity, the ability to draw on his
experiences that distinguishes him. If I had a mission-critical direct
marketing problem, I would want Ron on my team.
Jim Carey, Adj. Professor, Northwestern University Medill IMC
I've known Ron a long time. When I first entered the Direct
Response business out of college, Ron was already serving our
company as a consultant. He coordinated many of my creative and
direct mail strategies. He has helped me accomplish many
campaigns and create solutions to marketing problems. One that
comes to mind was when I first began using Direct Response
Television. I was so green but through his help and perseverance we
were able to achieve our testing results and provide additional rollout
campaigns from this media. We still use this media today with great
success some 15 years later. I would submit that if you have been
around Direct Response or ad agency circles long enough that they
know of Ron and his fine reputation. I certainly would work with Ron
again anytime should the need arise. But I can say Ron is one of
those experts in the field who helped me cut my teeth in the direct
response business some 28 years ago. An active industry
ambassador to all business folks when it comes to direct response
and media creation and execution.
Kevin Ring
Ron is an excellent strategic thinker with extensive experience in
direct marketing covering all media. Ron brings a fresh perspective
to solving problems and is a valuable asset to any company that
wants to expand their business. He is a hard worker who has many
significant contributions to many clients and companies.
Bob Richardson, Senior Vice President, First Advantage
Is there anything Ron can't do? If there is, I can't imagine what it
might be. I have worked with Ron and seen the outcome of many of
his other projects and everyone goes off like clockwork.
John Harrington, Associate Investigator, McNeal Private
Investigations
Ron is extremely dedicated and effective at what he does. He's
attentive to details missed by most folks. His energy level and
community service activities are admired by many, especially me. I
enjoy working with him and look forward to more future activities.
Mark Snider, Manufacturing & Space Design Consultant, Indoff, Inc.
Ron has been in the direct mail industry for many years. He
constantly amazes me with the wealth of knowledge he has. I would
recommend Ron to anyone who needs to strategize about marketing
his or her business - whether you have a start up or have been in
business for many years.
Basia Christ, Consultant, Marketive
Ron was responsible for our direct marketing account at Rapp
Collins when I was VP Direct Marketing at IDS and later
IDS/American Express. He is an excellent listener as well as a
strategic thinker. Whenever Ron makes a commitment you can be
assured he will carry through. I have no reservations about giving
him the highest recommendation.
Wes Weber
I've known Ron Perrella for over thirty years. He has been one of the
most effective Direct Response Advertising Executives of all I have
been in contact with. He makes your objectives his and always has
fulfilled and exceeded the promise.
Al Dyon, CMO, DMRA, Chicago, IL
Ron is an authority of Direct Marketing. Clients trust him and
recommend his firm. Ron is also the best Networker I have ever met.
David King, Director of Relationship Marketing, Harrah's
Entertainment
Ron is a true Direct Response Marketing Professional that has keen
insights to how to sell products through this channel. He is
responsive to his clients, does great work and is always available
when needed. I also worked with Ron when he sat on the board of
my start-up Internet company. His feedback there was not only
valuable but caused some strategic changes that were highly
successful. I highly recommend Ron and would hire him again in an
instant.
Shana Duthie
Ron is a consummate marketing professional with excellent strategic
and analytical skills. He's decisive, creative and a strong
conceptualizer. I'd put any project in his hands knowing he will give it
his best...and that is outstanding.
Susan Christensen, Previous Owner; Consultant to Company, Direct
Impact, Inc.
Ron is a walking encyclopedia on direct marketing. He is the most
creative and talented DM professional that I have met in my career. I
have asked Ron for advice on many issues that I have faced. And
invariably, Ron’s advice was the correct approach to the problem. In
addition to being an astute marketing professional, Ron is a
pleasure to work with. He is warm, friendly and caring. I really enjoy
Ron both as a great business person and as a generous, helpful
person.
Charlene Stenger, Sr. Mgr. Customer Insights & CRM and Sr.
Channel Marketing Manager, Magellan Navigation, Inc.
Ron is a thought leader in direct response and in all areas of direct
marketing. He is a strategic thinker and visionary leader who is
looked to as an expert in our industry. In speaking with Ron's long-
term clients, they consistently praise his attention to detail, his
creative thought process, and unique ability to make each of their
campaigns a success. I highly recommend Ron to anyone who is
trying to effectively differentiate themselves and create a more
successful direct marketing strategy.
Nancy Arter, Co-Owner and Principal, RRW Consulting
I’ve known Ron for approximately 10 years through our local Direct
Marketing Association organization. He is an essential member and
advisor of our group and his enthusiasm, professionalism and broad
knowledge of marketing make him are an invaluable asset to our
membership.
Hugh Chewning, President, Chewning Direct Marketing
Ron is a veritable walking "how to" in direct marketing. I learned so
much from him over the years we worked together & in fact, am still
learning from him! Watch out - if you work with him you may have
more business than you can handle!
Randye Spina, VP Mktg & New Product Dvlpmt, Credentials Services
I've known Ron for many years. He has an in-depth knowledge of
Direct Marketing and serves his clients well. He has an extensive
industry network, works hard and contributes much to the industry
he loves. He was instrumental in getting the very first Direct
Marketing course added to the curriculum at Roosevelt University in
Chicago. His knowledge and network can help you, too!
Kris Snyder
Ron is a consummate professional who is dedicated to his work
product and splendid management style are ever present. I have
personally relied on his guidance and counsel with outstanding
results. He is the quintessential volunteer who balances his time
between successful Business Client work and numerous non-profit
volunteer projects that depend on his professional skill and
excellence. It is my pleasure and honor to work with Ron on
numerous projects in different aspects of life. I welcome the
opportunity to work with him anywhere and anytime.
Carl David, Manager Program Management Office, Tapestry
Solutions Inc.
I would not hesitate to recommend Ron Perrella. His depth of
knowledge in the marketing world is phenomenal and his integrity
unparalleled.
Maureen Murphy
Ron is an experienced, veteran direct marketer. He knows the
industry, has a vast network and is a great guy to work with! If you're
seeking a results-oriented partner who truly knows the business,
Ron is an excellent choice.
Suzanne Obermire, Owner, RRW Consulting
I've served on the Southern California DMA Board of Directors with
Ron for the past five years. His knowledge of Direct Marketing is
truly exceptional and his "give-back" to the Direct Marketing
community is even more exceptional. I would never hesitate to
recommend Ron as a great resource to anyone looking for
assistance with their Direct Marketing program!
John Fasano, Senior Account Executive, Interprint
Ron is a direct marketing, direct response, professional. Well
connected in the DM industry, provides programs that produce
maximum ROI, and most importantly, very dependable.
Shayne Walters, President, Walters Media Group, Inc.
It has been my genuine pleasure to know and collaborate with Ron
for over 25 years. On the numerous occasions we've worked
together I've always admired his leadership, intelligence and deep
personal commitment to the aims of the assignment. On a more
personal level, I've enjoyed his wit and marveled at both his
gregariousness and his generosity.
Don Orsino, Co-Owner, Money Mailer of Newport-Mesa
I've used Ron for multiple projects - everything from creating new
package inserts to fulfillment kits. Ron's expertise and
professionalism allowed me to concentrate on other projects
knowing that what would be presented in the first round would only
need minor changes before I could release to print. If I needed a
"rush" job, Ron and his team always came through with the same
high-quality results and eye-appealing creatives. I recommend Ron
Perrella without reservation to anyone who is looking for creative
help or assistance on any Direct Response campaign. Simply stated
- he's one of the best!
Ellen Strebar
I've worked with Ron many times during my advertising and
marketing career. He is a consummate professional. He does what
he says he will do, when he says he will do it. The assignment is
always delivered on time and done right. Ron has a deep subject
matter expertise in the areas of consumer research, direct response
marketing and production. I would never hesitate to recommend Ron
because of his deep knowledge, ongoing ideas and past track
record of results. He is also fun to work with.
Ken Zarzynski
Ron is a top-notch direct marketing professional who has the rare
ability of being able to take his thoughtful analytical skills, and see
them through to actionable programs that integrate creative
applications best-suited to the mission statement at hand. He is one
of the best DM pro's I have ever had the good fortune of working
with in my 35+ years of direct marketing.
Ken Bieschke
Ron is extremely creative and possesses the greatest degree of
integrity.
Shelly Soble, Owner, Creative Benefits, Inc.
I've known Ron over ten years. Ron has the "Gardener’s Touch." He
knows how to help grow a business and more important - it's most
valuable resources; employees and clients. If you are lucky as I
have been to work with him; listen closely, carefully and take copious
notes. My clients and I have benefited from his wise and generous
advice!
Roy Porter, Activities Director, Porter Direct Marketing, Inc.
Ron is a true visionary. He sees possibilities others don't and has
the skills and commitment to get the job done. Ron is a great asset
for any team.
Robert Ming
Ron is one of the most upstanding and outstanding people that I
know. When Ron is given something to do you don't have to worry, it
will be taken care of. It's no wonder that he was Citizen of the Year
for Laguna Niguel. I have worked with Ron at Rotary, the Chamber
of Commerce and the Laguna Niguel Military Support Committee; he
never ceases to amaze me on what he can accomplish. I like having
Ron on my team!
David Weiss, Owner, David Weiss Designs
Endorsing Ron Perrella is like endorsing Joe DiMaggio: he really
doesn’t need my recommendation, but it honors me to do it. I’ve
known Ron from near and far for a couple of decades. By the time I
got to know him well, he was an established industry leader.
Officially, Ron was honored as our association’s man of the year.
And for good reason. But unofficially, he’s been far more important
as a leader, mentor, teacher, trainer, and practitioner. A multi-
faceted expert who brings great enthusiasm to marketing
challenges. Of course, he’s been there and done that for about
everything. But more than technical expertise (of which there is a
lot), it’s the perspective, the integrity, the ability to draw on his
experiences that distinguishes him. If I had a mission-critical direct
marketing problem, I would want Ron on my team.
Jim Carey, Adj. Professor, Northwestern University Medill IMC
I've known Ron a long time. When I first entered the Direct
Response business out of college, Ron was already serving our
company as a consultant. He coordinated many of my creative and
direct mail strategies. He has helped me accomplish many
campaigns and create solutions to marketing problems. One that
comes to mind was when I first began using Direct Response
Television. I was so green but through his help and perseverance we
were able to achieve our testing results and provide additional rollout
campaigns from this media. We still use this media today with great
success some 15 years later. I would submit that if you have been
around Direct Response or ad agency circles long enough that they
know of Ron and his fine reputation. I certainly would work with Ron
again anytime should the need arise. But I can say Ron is one of
those experts in the field who helped me cut my teeth in the direct
response business some 28 years ago. An active industry
ambassador to all business folks when it comes to direct response
and media creation and execution.
Kevin Ring
Ron is an excellent strategic thinker with extensive experience in
direct marketing covering all media. Ron brings a fresh perspective
to solving problems and is a valuable asset to any company that
wants to expand their business. He is a hard worker who has many
significant contributions to many clients and companies.
Bob Richardson, Senior Vice President, First Advantage
Is there anything Ron can't do? If there is, I can't imagine what it
might be. I have worked with Ron and seen the outcome of many of
his other projects and everyone goes off like clockwork.
John Harrington, Associate Investigator, McNeal Private
Investigations
Ron is extremely dedicated and effective at what he does. He's
attentive to details missed by most folks. His energy level and
community service activities are admired by many, especially me. I
enjoy working with him and look forward to more future activities.
Mark Snider, Manufacturing & Space Design Consultant, Indoff, Inc.
Ron has been in the direct mail industry for many years. He
constantly amazes me with the wealth of knowledge he has. I would
recommend Ron to anyone who needs to strategize about marketing
his or her business - whether you have a start up or have been in
business for many years.
Basia Christ, Consultant, Marketive
Ron was responsible for our direct marketing account at Rapp
Collins when I was VP Direct Marketing at IDS and later
IDS/American Express. He is an excellent listener as well as a
strategic thinker. Whenever Ron makes a commitment you can be
assured he will carry through. I have no reservations about giving
him the highest recommendation.
Wes Weber
| © 2009. Ron Perrella DRS. All rights reserved. Website design by Marketive - www.marketive.com |
| Direct Response Specialists ADVERTISING & MARKETING 29632 Seriana Laguna Niguel, CA 92677 (949) 495-7661 Fax: (949) 495-7660 Mobile: (949) 922-7661 |
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