| Production |
From Approval to Your
Prospective Customer
"Production" in the world of Direct Response Advertising and
Marketing is very different than most other forms of advertising.
A Direct Mail program has more production in one direct mail effort
than in a space ad campaign. In Direct Mail, production starts from
the final approval of the copy and design. Next, the elements and
pieces of the direct mail package go into production to be
redesigned and prepared for printing. Different rules and disciplines
apply in the draft of the design from those of writing scripts and copy.
Professional Print Production experts will work with copy writers and
designers to provide guidelines of smart production planning while
they prepare the project for the presses. They can deliver a
beautiful press run just like a colorful butterfly in the form of ink on
paper.
The production in preparation of placing ads in media, creating
television commercials and/or electronic forms of media like
websites, eBlasts or commercial Blogs, and social media all require
different production techniques and rules for Direct Response.
Regardless of which media is used, there are a million details to
watch because errors cost money. Therefore, we watch every
detail, whether it is the color quality of your product that will appear
in upscale magazines or the quality of the production in which actors
entice prospects in a first class TV spot or long form commercial on
HDTV.
For the same reason that specialists are chosen for each task to
send astronauts to the moon, we, as Direct Response Specialists,
choose experts to create and produce the best quality production
within your budget. Just because “big bucks” aren't in your budget
doesn’t mean your production needs to look shoddy.
Many times we review production efforts of others and say, "What a
shame!" We know they spent too much money in production when
they didn’t need to AND they were off the mark on the strategy and
creative presentation.
Prospective Customer
"Production" in the world of Direct Response Advertising and
Marketing is very different than most other forms of advertising.
A Direct Mail program has more production in one direct mail effort
than in a space ad campaign. In Direct Mail, production starts from
the final approval of the copy and design. Next, the elements and
pieces of the direct mail package go into production to be
redesigned and prepared for printing. Different rules and disciplines
apply in the draft of the design from those of writing scripts and copy.
Professional Print Production experts will work with copy writers and
designers to provide guidelines of smart production planning while
they prepare the project for the presses. They can deliver a
beautiful press run just like a colorful butterfly in the form of ink on
paper.
The production in preparation of placing ads in media, creating
television commercials and/or electronic forms of media like
websites, eBlasts or commercial Blogs, and social media all require
different production techniques and rules for Direct Response.
Regardless of which media is used, there are a million details to
watch because errors cost money. Therefore, we watch every
detail, whether it is the color quality of your product that will appear
in upscale magazines or the quality of the production in which actors
entice prospects in a first class TV spot or long form commercial on
HDTV.
For the same reason that specialists are chosen for each task to
send astronauts to the moon, we, as Direct Response Specialists,
choose experts to create and produce the best quality production
within your budget. Just because “big bucks” aren't in your budget
doesn’t mean your production needs to look shoddy.
Many times we review production efforts of others and say, "What a
shame!" We know they spent too much money in production when
they didn’t need to AND they were off the mark on the strategy and
creative presentation.
| © 2009. Ron Perrella DRS. All rights reserved. Website design by Marketive - www.marketive.com |
| Direct Response Specialists ADVERTISING & MARKETING 29632 Seriana Laguna Niguel, CA 92677 (949) 495-7661 Fax: (949) 495-7660 Mobile: (949) 922-7661 |
Direct mail is
detailed. It's easy
to see the
assembly that
needs to be
planned and
monitored.
Ron Perrella
detailed. It's easy
to see the
assembly that
needs to be
planned and
monitored.
Ron Perrella
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |