| Media |
| Media |
Strategic Advertising and Marketing
Ron Perrella DRS is responsible for the media search and
recommendation to our clients. We personally, as consultants,
diligently work to develop strategic advertising and marketing plans
that contain the best Testing scenario and Matrix for gaining insight
and recommendations.
Each person or company we hire has amassed vast experience with
research for demography, psychography and lifestyle characteristics
of the readers, responders and buyers contained within their
database. Our responsibility is to analyze this information and select
prospective recipients of your advertising who have the greatest
propensity to respond to your message and offer by using the
following:
Mailing Lists: We do search and research along with List Brokers.
We counsel with them as partners to provide the best selection for
testing, analytics of the results and selection for roll-out,
continuation criteria
Magazines, Newspapers and all On-Page Media: We work
with the publication media reps and professional print media buyers
who have experience with the publications and/or product or service
being offered. Our decision on who and what publications to use
depends upon experience in Direct Response and the knowledge
that “cost per” is the responsible goal.
Television and Radio: We have been associated with broadcast
media professionals for more than 25 years and use only those who
know how and where to place the commercials as well as what
products or services are better targeted to National versus Local,
Broadcast versus Cable, Front-end versus Back-end. Bonus spots
over Scheduled, Short Form (:30’s :60’s, :90’s, 1:20’s) versus Long
Form (infomercials).
Electronic: EMail, the new Social Media and Mobile Media all
target prospective responders with the added bonus of “easy-
button” convenience for instant answers to surveys, acceptance of
offers and immediate payment action. We work with cutting-edge
electronic technology professionals.
Insert Media: Formerly known as Alternative Media, this Instant
Media belongs in almost every media mix if you want to decrease
media cost per responder. It is equally (sometimes more) targetable
than other media forms. Patience is a virtue with Insert Media. The
variety of Insert Media is:
Economies of printing depend on the number of Insets to distributeand the creative design of the Insert’s configuration, so that the
same unit can be used for multiple placements, changing only the
coding.
Ron Perrella DRS is responsible for the media search and
recommendation to our clients. We personally, as consultants,
diligently work to develop strategic advertising and marketing plans
that contain the best Testing scenario and Matrix for gaining insight
and recommendations.
Each person or company we hire has amassed vast experience with
research for demography, psychography and lifestyle characteristics
of the readers, responders and buyers contained within their
database. Our responsibility is to analyze this information and select
prospective recipients of your advertising who have the greatest
propensity to respond to your message and offer by using the
following:
Mailing Lists: We do search and research along with List Brokers.
We counsel with them as partners to provide the best selection for
testing, analytics of the results and selection for roll-out,
continuation criteria
Magazines, Newspapers and all On-Page Media: We work
with the publication media reps and professional print media buyers
who have experience with the publications and/or product or service
being offered. Our decision on who and what publications to use
depends upon experience in Direct Response and the knowledge
that “cost per” is the responsible goal.
Television and Radio: We have been associated with broadcast
media professionals for more than 25 years and use only those who
know how and where to place the commercials as well as what
products or services are better targeted to National versus Local,
Broadcast versus Cable, Front-end versus Back-end. Bonus spots
over Scheduled, Short Form (:30’s :60’s, :90’s, 1:20’s) versus Long
Form (infomercials).
Electronic: EMail, the new Social Media and Mobile Media all
target prospective responders with the added bonus of “easy-
button” convenience for instant answers to surveys, acceptance of
offers and immediate payment action. We work with cutting-edge
electronic technology professionals.
Insert Media: Formerly known as Alternative Media, this Instant
Media belongs in almost every media mix if you want to decrease
media cost per responder. It is equally (sometimes more) targetable
than other media forms. Patience is a virtue with Insert Media. The
variety of Insert Media is:
 | Newspaper – Free Standing Inserts (FSI) | |
| Magazine – Bind-ins and Blow-ins | |
| Catalog – Wraps, Bind-in and Blow-ins | |
| Billing Inserts and Statement Stuffers | |
| Package Inserts | |
| Ride-a-Longs – in advertiser’s, non-competitors, mailings | |
| and distribution | ||
| Product Inserts | |
| Card Decks | |
| Door-to-Door Distributions |
Economies of printing depend on the number of Insets to distribute
same unit can be used for multiple placements, changing only the
coding.
| © 2009. Ron Perrella DRS. All rights reserved. Website design by Marketive - www.marketive.com |
| Direct Response Specialists ADVERTISING & MARKETING 29632 Seriana Laguna Niguel, CA 92677 (949) 495-7661 Fax: (949) 495-7660 Mobile: (949) 922-7661 |
We work with
media people who
either work
directly for the
media or are List
Owners, Compliers
or Brokers.
Ron Perrella
media people who
either work
directly for the
media or are List
Owners, Compliers
or Brokers.
Ron Perrella
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