Just as important
as LOCATION,
LOCATION,
LOCATION is in
Real Estate, in
Marketing it’s
TIMING, TIMING,
TIMING.
Because TIMING is
EVERYTHING!
Ron Perrella
as LOCATION,
LOCATION,
LOCATION is in
Real Estate, in
Marketing it’s
TIMING, TIMING,
TIMING.
Because TIMING is
EVERYTHING!
Ron Perrella
Advertising and Marketing doesn't
need to be expensive.
Advertising is considered to be expensive by some businesses
executives because nothing is tested and measured. They don’t
know if what they’re doing is working. Results must be tracked.
Others say advertising doesn’t work because they aren't getting
results. The reason is they are doing the wrong type of advertising!
For example, two friends are playing golf. One tells the other he has
a TV ad and he’s getting a lot of calls. He’s doing it for his ego.
When pressed, he says he’s not making any sales, but he is getting
calls from friends and relatives who have seen it
You must get the right counsel from a direct marketer to provide the
right direction; then you’ll be able to measure results of the targeted
market, the offer, the creative, the media and marketing elements.
Ron Perrella DRS successfully writes and designs business to
business (B2B) and business to consumer (B2C) programs –
whether you have a tangible product or intangible service – and it's
done virtually.
What is a Virtual Agency?
A Traditional, General or Direct Marketing agency typically has one
or several offices in multiple locations, staffed by a variety of
professionals who write copy or scripts, design direct mail brochures,
flyers, inserts, literature or create storyboards. There is an account
service team (Account Supervisor, Account Executive, Account
Service Coordinator) and administrative assistants who handle client
meetings and report results to the marketing strategists and creative
personnel.
A Virtual Agency works strictly with Freelance Professionals who are
either exclusively Freelance or are working for an agency and also
freelance. They are NOT second choice, but truly experienced
professionals with vast expertise in a variety of products, services
and media forms. They are entrepreneurs who know the value and
cost of Advertising and Direct marketing and realize their clients
must get the most mileage from their budgets because everything is
measured, tested, recorded and analyzed to determine which effort
brings the best customers and most profit. They are OSCAR
seekers who constantly strive to be our industry's best that honors
them with ECHOs (our industry's Oscars).
They are not paid a salary before their work, but are paid by the
project estimate. The better they are, the more work they receive.
Freelancers are dedicated to meet deadlines by working until they
complete a project and don't leave their offices at 5 p.m. In most
cases, freelancers prefer to work from their home with little overhead.
Ron Perrella is like a concert conductor, a maestro, who
orchestrates all the details of Direct Marketing by blending the best
of each instrument (each discipline) into a masterfully executed
program. Similar to a conductor who listens to musical recordings of
the dress rehearsal and readies the musicians for opening night,
Ron, the Doctor of Direct Marketing, analyzes results to make your
product launch better and more successful after the test.
There is no “Chop Sticks” played in his concert hall.
need to be expensive.
Advertising is considered to be expensive by some businesses
executives because nothing is tested and measured. They don’t
know if what they’re doing is working. Results must be tracked.
Others say advertising doesn’t work because they aren't getting
results. The reason is they are doing the wrong type of advertising!
For example, two friends are playing golf. One tells the other he has
a TV ad and he’s getting a lot of calls. He’s doing it for his ego.
When pressed, he says he’s not making any sales, but he is getting
calls from friends and relatives who have seen it
You must get the right counsel from a direct marketer to provide the
right direction; then you’ll be able to measure results of the targeted
market, the offer, the creative, the media and marketing elements.
Ron Perrella DRS successfully writes and designs business to
business (B2B) and business to consumer (B2C) programs –
whether you have a tangible product or intangible service – and it's
done virtually.
What is a Virtual Agency?
A Traditional, General or Direct Marketing agency typically has one
or several offices in multiple locations, staffed by a variety of
professionals who write copy or scripts, design direct mail brochures,
flyers, inserts, literature or create storyboards. There is an account
service team (Account Supervisor, Account Executive, Account
Service Coordinator) and administrative assistants who handle client
meetings and report results to the marketing strategists and creative
personnel.
A Virtual Agency works strictly with Freelance Professionals who are
either exclusively Freelance or are working for an agency and also
freelance. They are NOT second choice, but truly experienced
professionals with vast expertise in a variety of products, services
and media forms. They are entrepreneurs who know the value and
cost of Advertising and Direct marketing and realize their clients
must get the most mileage from their budgets because everything is
measured, tested, recorded and analyzed to determine which effort
brings the best customers and most profit. They are OSCAR
seekers who constantly strive to be our industry's best that honors
them with ECHOs (our industry's Oscars).
They are not paid a salary before their work, but are paid by the
project estimate. The better they are, the more work they receive.
Freelancers are dedicated to meet deadlines by working until they
complete a project and don't leave their offices at 5 p.m. In most
cases, freelancers prefer to work from their home with little overhead.
Ron Perrella is like a concert conductor, a maestro, who
orchestrates all the details of Direct Marketing by blending the best
of each instrument (each discipline) into a masterfully executed
program. Similar to a conductor who listens to musical recordings of
the dress rehearsal and readies the musicians for opening night,
Ron, the Doctor of Direct Marketing, analyzes results to make your
product launch better and more successful after the test.
There is no “Chop Sticks” played in his concert hall.
| © 2009. Ron Perrella DRS. All rights reserved. Website design by Marketive - www.marketive.com |
| Your Virtual Agency |
| Direct Response Specialists ADVERTISING & MARKETING 29632 Seriana Laguna Niguel, CA 92677 (949) 495-7661 Fax: (949) 495-7660 Mobile: (949) 922-7661 |
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