My client is not my
creative team’s
client. I am the
creative team’s
client. They have
to satisfy me with
what they do
before my client
sees it.
Ron Perrella
creative team’s
client. I am the
creative team’s
client. They have
to satisfy me with
what they do
before my client
sees it.
Ron Perrella
| Creative |
Creative with a "Purpose!"
Creative isn't just using a "pretty" picture and "wow" words. The
image created could be one that is undesirable. The branding
created could be all wrong for your business.
At Ron Perrella DRS, we thoroughly “immerse” our creative team
into your product and service.
For example, when we worked with:
We offer “Creative with a Purpose!” Its purpose is to determine what
the reader or viewer is seeking and what will motivate them to buy.
Presenting the message is not just the design.
A good direct marketing agency must know the best production
techniques. For example: General marketing agencies usually
recommend “bleeding” the copy off the page. This is very expensive.
A direct marketing agency knows how to present the best message
and how to do it with less cost. This type of agency is more
meticulous. It lives, breathes and experiences the product or service.
That’s the reason, Ron Perrella DRS uses teams of creative people
nationally. They are not generalists. Each team is a specialist in a
product or service.
Creative isn't just using a "pretty" picture and "wow" words. The
image created could be one that is undesirable. The branding
created could be all wrong for your business.
At Ron Perrella DRS, we thoroughly “immerse” our creative team
into your product and service.
For example, when we worked with:
 | Xerox, we sent our writer, designer and account executive to | |
| their sales training. |
| World of Beauty, everyone from the creative team had to join | |
| the club and use their products to see where special features and benefits could be extolled. |
| Mercury Marine, we sent the creative team through their | |
| dealer training and attended new product launches. |
| Allstate, every team member had to purchase an Allstate | |
| insurance policy. |
| Encyclopedia Britannica, every member had to send in a reply | |
| card and have a sales person call on them to interest them in purchasing a set of their books. |
We offer “Creative with a Purpose!” Its purpose is to determine what
the reader or viewer is seeking and what will motivate them to buy.
Presenting the message is not just the design.
A good direct marketing agency must know the best production
techniques. For example: General marketing agencies usually
recommend “bleeding” the copy off the page. This is very expensive.
A direct marketing agency knows how to present the best message
and how to do it with less cost. This type of agency is more
meticulous. It lives, breathes and experiences the product or service.
That’s the reason, Ron Perrella DRS uses teams of creative people
nationally. They are not generalists. Each team is a specialist in a
product or service.
| © 2009. Ron Perrella DRS. All rights reserved. Website design by Marketive - www.marketive.com |
| Direct Response Specialists ADVERTISING & MARKETING 29632 Seriana Laguna Niguel, CA 92677 (949) 495-7661 Fax: (949) 495-7660 Mobile: (949) 922-7661 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |