| FAQs |
What's on your mind?
What’s the difference between a general marketing agency and
a direct marketing agency?
Think of it this way: When you go to a general practitioner, the
doctor and gives you a general overview of the state of your health.
However, a specialist can pinpoint your diagnosis based on
symptoms in a specific area.
Isn’t advertising just “REACH + FREQUENCY = EXPOSURE?
This is the goal of a general marketing agency. It’s a typical
“shotgun” method. “Let’s throw a bunch of ideas on the wall and see
what sticks!"
A direct marketing agency adds a few missing, critical ingredients to
the equation.
Defining right TARGET + right OFFER + speaks to ONE PERSON =
MEASURABLE RESULTS = PROFITABILITY!
Why should I choose a direct marketing agency?
The goal of a direct marketing agency’s goal is measurable results.
The process used is more efficient, targeted and most importantly,
measurable!
How many times have you seen a great ad on TV? It’s funny and
very creative. You remember the ad, but how many times do you
remember what product it’s advertising? What is the point of having
a great ad if it doesn’t drive traffic to your retail store or website?
How do you pick your creative teams?
We select a freelance writer and designer who have worked together
for a minimum of three years. They know how the other thinks. They
have a “marriage.”
Why do you use freelancers?
Freelancers are not people who are “out of work.” They are
professionals who either do added work outside of their regular
position or choose to work for themselves full time so they can “pick
and choose” on what projects they work. They are passionate about
the product and service. They love what they do and it shows in their
creative work.
What’s the difference between a general marketing agency and
a direct marketing agency?
Think of it this way: When you go to a general practitioner, the
doctor and gives you a general overview of the state of your health.
However, a specialist can pinpoint your diagnosis based on
symptoms in a specific area.
Isn’t advertising just “REACH + FREQUENCY = EXPOSURE?
This is the goal of a general marketing agency. It’s a typical
“shotgun” method. “Let’s throw a bunch of ideas on the wall and see
what sticks!"
A direct marketing agency adds a few missing, critical ingredients to
the equation.
Defining right TARGET + right OFFER + speaks to ONE PERSON =
MEASURABLE RESULTS = PROFITABILITY!
Why should I choose a direct marketing agency?
The goal of a direct marketing agency’s goal is measurable results.
The process used is more efficient, targeted and most importantly,
measurable!
How many times have you seen a great ad on TV? It’s funny and
very creative. You remember the ad, but how many times do you
remember what product it’s advertising? What is the point of having
a great ad if it doesn’t drive traffic to your retail store or website?
How do you pick your creative teams?
We select a freelance writer and designer who have worked together
for a minimum of three years. They know how the other thinks. They
have a “marriage.”
Why do you use freelancers?
Freelancers are not people who are “out of work.” They are
professionals who either do added work outside of their regular
position or choose to work for themselves full time so they can “pick
and choose” on what projects they work. They are passionate about
the product and service. They love what they do and it shows in their
creative work.
| © 2009. Ron Perrella DRS. All rights reserved. Website design by Marketive - www.marketive.com |
| Direct Response Specialists ADVERTISING & MARKETING 29632 Seriana Laguna Niguel, CA 92677 (949) 495-7661 Fax: (949) 495-7660 Mobile: (949) 922-7661 |
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